Insights
Original perspectives on marketing growth, AI transformation, visibility, leadership and execution.
Imagine this: A potential customer hears about your company. Before contacting you, they ask ChatGPT: “Who are the best companies for this?” “How does this company compare with its competitors?” “What should…
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Most people use ChatGPT like a search engine: They type a vague question, receive a generic answer, and assume that is the best AI can do. But better results don’t always require…
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For years, companies focused on one question: “How do we rank higher?” AI search asks a different one: “Is this company clear, credible and well-supported enough to recommend?” That changes everything. ChatGPT,…
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One of them evaporates the second you stop paying for it. The other keeps compounding long after you've moved on to the next campaign. Most marketing budgets are still built as if…
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Not because the technology is bad. Because AI scales whatever is already there. If your offer is unclear, AI produces more unclear content. If your data is fragmented, AI makes faster decisions…
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A lot of people want to blame AI for weak performance on LinkedIn. I do not. AI did not make your post forgettable. AI did not make your ideas generic. AI did…
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Most founders think scaling from $1M to $10M requires a massive office and a bloated payroll. They couldn’t be more wrong. In 2026 adding headcount to solve a systems problem is like…
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Here’s why the funnel is often the wrong target. Most teams treat growth like a volume game - crank the top of the funnel, celebrate activity, and hope revenue follows. But in…
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Your SEO might be working. And your brand might still be disappearing. That’s the uncomfortable shift most founders haven’t internalized yet. People are no longer relying only on lists of links. They’re…
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With clients. With founders. With teams. It’s worth addressing directly. The one mistake to avoid when using AI for branding is expecting AI to create a brand identity you never defined. AI…
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